It’s Not About Where I’m From, It’s About Where I Am

Made to address the expectation to perform one’s identity and culture within work by professors, this project focuses on the use of identity and branding systems to prompt thought, action, and change surrounding the issue.

The project consists of a design guide, seven posters, and five postcards, all printed using the risograph.

This system employs the use of images and postcards as ways to draw upon the ideas surrounding place, location, and home, especially in the context of the expectation to perform these elements within one’s own work.

Within these posters, the main focus is a rectangle, which references the postcard in its dimensions. In its function, it is used as a way to abstract images and decontextualize them in the same way that the blurring of the images does. The goal behind this choice was to further enforce the decontextualizing of identity and the often flattening out of one’s identity that occurs through this lens that people often impose on others in regard to expectations to perform identity and place within work.


The postcards themselves were designed as calling cards to send to those guilty of these microaggressions as a way to let them know the problematics of their actions. The choice of this format specifically comes from the ways in which postcards have always been used in association to places and locations as a way to flip the narrative in the desire to not focus on place.